PENN Entertainment has extended its agreement to use Kambi’s retail sportsbook technology until July 31, 2027.
After initially extending the agreement to the end of 2025, Kambi will now continue to support PENN’s sportsbook operations until July 31, 2027. The agreement includes all on-property sportsbooks that are active as of the end of 2025, with Kambi currently supporting 30 PENN properties across 13 US states.
Kambi is pleased to announce a retail sportsbook partnership extension with PENN Entertainment.
The extension, relates to on-property sportsbooks active by end of 2025, provides PENN Entertainment access to Kambi’s premium retail sports betting technology until 31 July 2027.… pic.twitter.com/6c2GHOUGuU
— Kambi (@KambiSports) November 26, 2025
Kambi offers a turnkey sportsbook solution for customers like PENN, allowing companies to rapidly expand into new areas. In the case of PENN, the company is reportedly planning a “migration to its proprietary technology”, using Kambi’s technology to remain flexible during the transition.
“We are pleased to extend our retail agreement with PENN Entertainment, reaffirming Kambi’s position as the trusted sportsbook provider for leading operators,” said Kambi CEO Werner Becher.
“This agreement ensures PENN can continue to benefit from our high-performance technology while maintaining the flexibility to execute its long-term strategic plans. We look forward to continuing to work alongside PENN to deliver exceptional retail sportsbook experiences for its customers across the US.”
Kambi and PENN have eyes on future growth
Some of the features included in Kambi’s offering include betting kiosks, over-the-counter betting options, and modern trading capabilities. The company has had its eyes on growth and expansion, with conservative financial reports including a major source code acquisition.
On PENN’s behalf, the company’s most recent financial results highlighted a focus on the US and Canada, which goes hand in hand with this extended partnership with Kambi. This comes after PENN and ESPN parted ways, rebranding ESPN Bet to theScore Bet.
Indeed, PENN’s North American iCasino arm of the business achieved its highest quarterly gaming revenue yet, seeing an increase of nearly 40% year-over-year. Those encouraging results underline the decision to continue investing in that space through the ongoing extension with Kambi.
Featured image: Kami Group / PENN Entertainment
The post Kambi and PENN extend their sportsbook partnership until July 2027 appeared first on ReadWrite.