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Evoke is the latest gambling company to post a positive report in its first half of 2025. The owner of William Hill, 888, and Mr Green has seen a 3% rise year-on-year for its overall revenue, but its earnings before interest, taxes, depreciation, and amortization (EBITDA) jumped 44% year-on-year.
It attributes this growth to its strategic plans. These include “intelligent automation” and “data insights”. In the report, it states that thanks to its data team, it was able to drive “11% year-over-year increase in Average Revenue Per User” for the first half of 2025.
Of course, it mentions the company’s culture, but also mentions that it has found success thanks to its “distinct brands”. In particular, it attributes a new marketing scheme for William Hill as a success, “leveraging the heritage and strength” that the brand carries in the UK in particular.
It expects to see the third quarter hit 5-9% for growth, and is anticipating another successful H2 following on from the first half of the year.
CEO of Evoke comments on company’s success
Per Widerström, CEO of Evoke, said:
“We are seeing clear evidence of the transformation and operational reset we’ve undertaken, with the Group delivering continued revenue growth, significantly improved profitability, and meaningful deleveraging during the first half of the year.
“The improved financial performance is a result of substantial strategic progress, focusing resources on our core markets and executing a short-term turnaround, while investing in building stronger capabilities to support long-term, sustainable, and profitable growth.
“Having delivered four consecutive quarters of growth, we are well positioned to drive continued progress, supported by our leading market positions, established brands, outstanding products, and a clear customer proposition.
“The acceleration in Q2 performance, together with a strong pipeline of product enhancements and operational efficiency initiatives, underpins our confidence of improved growth in H2 and reiterated guidance of 5-9% revenue growth and an Adjusted EBITDA margin of at least 20% in 2025, as we continue to execute against our plans to create significant shareholder value.”
The post Evoke sees 3% rise in revenue in first half of 2025 appeared first on ReadWrite.

A new report out of Bloomberg has put another wrench in the works for Evolution AB, which has been involved in a lawsuit regarding its operations in banned markets.
Audio obtained by Bloomberg through Black Cube, an Israeli private intelligence firm. In April, it began to push back on dismissed evidence pertaining to Evolution working out of these banned markets.
Black Cube has been tied to other lawsuits and investigations, including trying to discredit the women involved in the Me Too movement around Harvey Weinstein.
Its report goes back to 2021, when an anonymous rival company commissioned the report. The ensuing fallout led to Evolution losing 36% of its stock value, or $10 billion.
Games were accessible in US-sanctioned countries
Now, Bloomberg has confirmed Black Cube’s report. The audio of executives reveals that Evolution provided illegal casino games to countries under US sanctions.
This news also led to another drop in its stock, which over the last week has dropped around 7% at the time of writing. It is slowly recovering since the news broke, however.
Black Cube provided video of them logging into the platforms provided by Evolution in areas like Iran. According to the report, staff didn’t need to use a VPN or spoof their location in any capacity to withdraw winnings from the games, despite the country being under US sanctions.
Evolution appeared to know what it was doing
Another video seen showed Kfir Kugler, the commercial director for Africa and Latin America for Evolution, showing off a spreadsheet with revenue figures. Included in the list were countries like Sudan and Syria. In the clip, Bloomberg reports that Kugler said (most likely joking) that he was “sure that Assad’s family are playing, 100%.”
The company’s ex-US commercial director, Jeff Millar, was left “shocked” by Evolution. He claims, in another covert recording, that Evolution knows exactly what it’s doing and that it hides this information from shareholders. Millar also claims that the CEO, Martin Carlesund, is routinely informed about these unregulated markets.
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