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The Illinois Gaming Board (IGB) has announced a ban on advertisements on college campuses, along with an expansion of the existing restrictions on advertising, marketing and promotions for casino, video gaming, and sports wagering operators.
The new rules have been adopted by the regulatory board, with these now including advertisements not being placed in locations where they are likely to be seen by underage or vulnerable people.
Operators now must also maintain advertising records and include prominent, responsible gaming messages in advertising, marketing, and promotions.
“By adopting these measures, the IGB is building upon existing regulations to implement additional safeguards and standards that further protect the public and encourage responsible gambling habits,” said Illinois Gaming Board Administrator Marcus D. Fruchter.
“These regulations provide for clear, consistent, ethical, and transparent advertising and marketing guidelines for all casino, video gaming, and sports wagering operations under IGB jurisdiction.”
What changes have the Illinois Gaming Board made to advertising rules?
This crackdown on the rules was announced through a press release on August 4, with these changes now effective. This follows a public notice and comment period, along with approval from the Illinois General Assembly’s Joint Committee on Administrative Rules (JCAR) which took place on May 13, 2025.
Other changes include ‘prohibition from having advertisements or promotions published, aired, broadcast, displayed, or distributed on any college or university campus, or college or university media outlets such as college or university newspapers and radio or television broadcasts, or any sports venues used primarily for college and university events.’
There must also be the retention of copies of all advertising and marketing materials including a log of when and how those materials have been published, aired, displayed, or distributed.
Operators need to also give patrons the option to unsubscribe or opt out of advertising, marketing, or promotional materials. This request should be complied with as soon as practicable.
Problem gambling text, as determined by the Illinois Department of Human Services, needs to be included in all advertising and marketing materials too.
Featured Image: AI-generated via Ideogram
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Caesars Entertainment has announced it is launching IGT’s newest instalment of its slot title ‘Kitty Glitter Grand,’ with the game now live across its resorts and online casino platforms.
This debut marks IGT’s first simultaneous exclusive launch of a game both online and in casinos in the United States. At present, Caesars is the only place where people can play the latest instalment of Kitty Glitter in person or online.
The game is available at Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino in New Jersey, Pennsylvania, Michigan, West Virginia, and Ontario. It’s also live at Caesars Rewards destinations in Atlantic City, including Caesars and Harrah’s, with Tropicana set to join the lineup soon, subject to final regulatory approval.
Caesars Entertainment secures exclusive launch of Kitty Glitter game
“The popularity of Kitty Glitter Grand speaks for itself across gaming floors at our Caesars Rewards destinations, which is why we couldn’t be happier that our players will be the first to enjoy the newest title in this renowned brand’s history,” said Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.
“We know how impactful exclusive launches can be, so we’re grateful to our partners at IGT for their trust in partnering with us on their first simultaneous online and in-casino launch in the United States. We’re committed to bringing first-to-market, unforgettable experiences to our online casino players that can’t be found anywhere else.”
Kitty Glitter Grand is the latest in the franchise, with this new offering having an enhanced gameplay experience while including some of the characters that are already known amongst fans.
“We’re thrilled to partner with Caesars on the exclusive launch of Kitty Glitter Grand, a title that builds on one of IGT’s most iconic brands,” said Nick Khin, CEO of Gaming at IGT.
“This first-of-its-kind simultaneous launch across online and land-based channels in the U.S. reflects our commitment to innovation and delivering engaging content that resonates with players wherever they choose to play.”
Featured Image: Credit to Caesars Entertainment
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