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The sports betting and iGaming operator Meridianbet has announced that its title sponsorship with the basketball team BC Crvena Zvezda will continue through 2030.
The team is a men’s professional basketball club based in Belgrade, Serbia, and is part of the Red Star multi-sports club. They compete in the EuroLeague, which is European basketball’s top-tier club competition that involves 20 teams across 12 countries, with it amassing over 90 million fans globally. This league serves as a talent pipeline to the NBA.
This recently announced multi-year extension comes after the duo has already been in partnership for three years, with this first beginning back in January 2023. Since then, Meridianbet has served as the club’s title sponsor and official betting partner.
Due to the agreement, the club will continue to compete as ‘Crvena Zvezda Meridianbet’ across EuroLeague, ABA League, and Serbian League competitions. The branding of the operator will also continue to be prominently featured on the team’s jerseys and throughout Belgrade Arena home matches.
Meridianbet and BC Crvena Zvezda build on current partnership
The renewed deal will also see the extension of Meridianbet’s investment in the club through an increased financial commitment and enhanced brand activation initiatives. Although the value of the investment hasn’t been made public.
“Extending our title sponsorship with Crvena Zvezda through 2030 reflects our commitment to long-term brand building in markets where basketball is more than a sport—it’s a way of life for fans, players, and entire communities,” said Zoran Milosevic, CEO of Meridianbet.
“Over the past three years, this partnership has provided measurable brand impact across our core markets while enabling us to support one of Europe’s most storied basketball institutions. As we scale Meridianbet’s operations across 18 jurisdictions, partnerships with premier sports properties like Crvena Zvezda create sustained visibility with audiences that align with our customer demographics.”
Since partnering together, there have been a number of corporate social responsibility initiatives carried out, including youth basketball development programs and community outreach programs.
Featured Image: via press release on GlobeNewswire
The post Meridianbet extends title sponsorship with Serbian basketball team appeared first on ReadWrite.

A new study that examines the attitudes and behaviors of electronic gaming machine (EGM) venue customers and staff in Victoria, Australia, reveals high rates of problem gambling risk.
The study has been published by the Victoria State Government, and it has involved a venue-based survey of 352 EGM customers from 12 Victorian gaming venues, as well as an online survey of gaming room staff, which attracted 92 respondents from across the state.
This is the third wave of the Electronic Gaming Machine Environment Study, with this having taken place between May and June 2024.
Speaking on the findings, the state government has shared what the study has revealed: “Consistent with the first 2 waves, the current study identified high rates of problem gambling risk and harm among people who gamble in EGM venues; one in 6 respondents met the criteria for problem gambling as measured by the Problem Gambling Severity Index (PGSI), two-thirds were at some level of problem gambling risk, and half had experienced gambling-related harm in the past 12 months.”
Victoria State Government reveals findings of electronic gaming machine study
The venue staff reported high levels of confidence in identifying and responding to harm, but this has been found to be generally not reflected in their behavior. While staff reported a greater frequency of harm-related interactions with customers than in earlier studies, these actions were still relatively uncommon.
The findings from the customer survey indicate no change in their experience of staff behavior over time.
In the published summary, it states the study provides further evidence in support of behavioral indicators of experiencing gambling harm, like spending more than $200 per session, betting $3 or more per spin, and making multiple cash withdrawals. However, it was found that many of the staff appear not to consider these behaviors as potentially risky.
In line with this, there’s a belief that there’s a need for ongoing staff and customer education and communication activities, along with exploration of additional support for venue staff in being able to identify potentially harmful behaviors.
Featured Image: AI-generated via Ideogram
The post High electronic gaming machine risk and harm persist among Victorian gamblers appeared first on ReadWrite.