One of the NBA’s most legendary figures in recent times, James Harden, has announced a partnership with sweepstakes platform MyPrize.
The pairing seems surreal, given that the NBA is in the midst of a prop-betting scandal that has prompted the highest oversight in the United States to be brought to bear on the depth of the alleged issues.
Still, Harden has promoted the partnership with the gaming platform that boasts over 1 million players who have won a reported $1 billion in prizes.
Harden announces MyPrize agreement amidst the NBA betting scandal
As we reported, the NBA is reeling from the news that a number of former and current members of the association were involved in a prop-betting and sensitive information-leaking scandal, tied to an FBI illegal gambling investigation.
The allegations against Chauncey Billups and Terry Rozier, both active on the NBA roster as coach and player, respectively, resulted in their salaries being frozen while suspended.
Former NBA player and assistant coach Damon Jones arrived in court today to plead not guilty on illegal gambling and poker case charges.
Jones’ parents put their home in Houston up as collateral to help bail the 49-year-old out of jail on $200,000 bond.pic.twitter.com/UsaCvltx9q
— Evan Sidery (@esidery) November 6, 2025
Former star and coach Damon Jones was also charged in the recent sweeping scandal and has pleaded not guilty to his involvement in both cases.
So the eye of the media and federal investigators is narrowly pinned on the NBA and major stars at the moment, which makes Harden’s new deal with MyPrize all the more surprising.
MyPrize promotes Harden partnership
MyPrize has announced Harden as a “Premier Creator” as part of a promotional release on the team-up.
His role will be to promote the sweepstakes on social media by streaming the game and directly interacting with fans through “an integrated multiplayer social gaming experience,” says MyPrize.
Harden reposted the gaming platform’s post announcing the superstar guard, 2018 MVP, and 10-time All-Star, known for his elite scoring and assist skills and his signature step-back three-point shot.
LETS GOOOOOOOOO! https://t.co/8UTKQbVnWL
— James Harden (@JHarden13) December 4, 2025
“Connecting with my fans has always been one of the best parts of what I do, and MyPrize gives me a whole new way to do that,” said Harden. “I can hop on, stream, talk, and play with people in real time. It’s real, it’s fun, and it creates a whole new level of community.”
MyPrize is facilitated by Crypto.com (Crypto) and has a toe in the prediction market pool, which is growing rapidly in 2025.
Zach Bruch, Founder and CEO of MyPrize, said, “James is a cultural force whose influence spans sports, entertainment, and global fandom. Bringing him into the MyPrize creator ecosystem is a game-changing moment, not just for us, but for the entire social gaming and markets industry.”
Featured Image: MyPrize/PrNewswire.
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