Techme101.com

Google announced on Thursday its plans to enhance its advertising products with the integration of its Gemini artificial intelligence models, aiming to offer advanced AI capabilities to a broader range of its customers. According to a Reuters report, this move is part of Google’s broader strategy to incorporate generative AI technology, capable of producing text and realistic images, into more of its services. Following the announcement that Gemini would be applied to Google’s enterprise tools, the tech giant revealed that the AI model would also augment Performance Max, a product designed to optimize ad placements across Google’s platforms, including email, search, and YouTube.
In an effort to make advertising more efficient and creative, Google introduced AI tools within Performance Max last November, enabling the automatic generation of images and text for ads. With the integration of Gemini, advertisers will now have the ability to create more engaging ads with extended headlines of up to 90 characters, a significant increase from the previous limit of 30 characters.
Additionally, Google’s image generation tool will be enhanced with its AI model, Imagen 2, allowing brands to create images featuring people. This development opens up new possibilities for advertisers, such as a florist quickly generating images of someone arranging flowers. Google’s Vice President of Search and Commerce Global Ad Solutions, Brendon Kraham, highlighted the potential of these tools to produce content in mere seconds.
To address concerns regarding the misuse of generative AI for creating misleading content or deepfakes, Google has implemented safety measures. These include restrictions against generating images of known individuals, celebrities, public figures, or content depicting violence or illegal activities. Furthermore, AI-generated photos will be watermarked to clearly mark them as synthetic images, ensuring transparency and preventing potential misuse.
The post Google introduces advanced AI capabilities to advertisers through Gemini integration appeared first on ReadWrite.

Reddit, the popular social media platform, has officially filed its IPO prospectus with the Securities and Exchange Commission, marking a significant step toward its market debut on the New York Stock Exchange under the ticker symbol “RDDT.” This move, as reported by CNBC, positions Reddit for its initial public offering in March, making it the first major tech IPO of the year and the first social media platform to go public since Pinterest in 2019.
According to the filing, Reddit boasted $804 million in annual sales for 2023, a 20% increase from the previous year’s $666.7 million. Despite its substantial user base and revenue growth, the company reported a net loss of $90.8 million for the year ended December 31, 2023, an improvement from a $158.6 million loss the year prior. The platform, known for its vast array of over 100,000 communities and significant daily and weekly active users, has faced challenges in building an online advertising business to compete with giants like Facebook’s Meta and Google’s Alphabet.
The Verge’s coverage of Reddit’s IPO filing sheds light on the company’s unique approach to its public offering, reflecting its community-centric ethos. In an unconventional move, Reddit plans to offer shares to its top users, including moderators and those with high karma scores, during its IPO.
Additionally, the involvement of OpenAI CEO Sam Altman, as highlighted by The Hollywood Reporter, introduces a complex layer to Reddit’s IPO narrative. Altman, holding 8.7 percent of the company’s stock, emerges as the third-largest shareholder, positioning him to potentially profit significantly from Reddit’s market debut. This connection between Reddit and one of the leading figures in artificial intelligence raises questions about the future direction of the platform, especially considering Reddit’s emphasis on AI and LLMs in its growth strategy.
Reddit’s IPO filing reveals ambitious plans to leverage AI to enhance its advertising capabilities and develop a data-licensing business, with a notable $203 million data licensing agreement reportedly with Google. This strategic focus on AI, coupled with Altman’s significant stake, suggests a potential shift in how Reddit operates and monetizes its platform. The company’s vision to harness its vast data for AI development, as well as its intention to introduce more features to create a user economy, indicates a broader trend of social media platforms exploring innovative ways to leverage technology for growth.
The post Reddit’s IPO filing reveals major stake by OpenAI CEO Sam Altman appeared first on ReadWrite.