Industry giants form coalition to defend and standardize US prediction markets

Kalshi and Crypto.com have announced they’re forming the Coalition for Prediction Markets, a new national alliance that brings together industry players like Coinbase, Robinhood, and Underdog in the US. The goal, they say, is to protect what they call “safe, transparent, and federally supervised access to prediction markets.”

And over 70% of Americans agree on a key point: these markets shouldn’t be treated like gambling.https://t.co/pgwjQQJJCn
— Coalition for Prediction Markets (@PredictAction) December 11, 2025

Supporters argue these platforms offer a valuable read on public expectations. They point to claims that prediction markets beat traditional polling by around 30%, and note that trading volume has already hit nearly $28 billion through October of this year. The organizers also highlighted survey results suggesting that almost half of Americans under 45 have used some kind of online financial or prediction market.

There’s no question that prediction markets are reshaping how we understand the future – empowering millions of Americans with transparent, real-time collective intelligence.We at @Kalshi saw the need for a unified industry voice, and with the partnership of @cryptocom, we’re…
— Sara Slane (@Sara_Slane) December 11, 2025

The coalition is launching at a tense moment. Kalshi, Crypto.com, and other platforms are dealing with lawsuits and regulatory pushback in several states. In Connecticut, for example, the Department of Consumer Protection issued cease-and-desist orders to Kalshi, Robinhood Derivatives, and Crypto.com, accusing them of offering unlicensed sports betting.
Kalshi has fired back with a lawsuit, arguing that its contracts fall under federal commodities law and should be regulated solely by the Commodity Futures Trading Commission (CFTC). A federal judge has temporarily blocked Connecticut from enforcing its order while the case moves forward.
Massachusetts has also tried to prevent Kalshi from running sports-related prediction markets, saying they amount to unlicensed gambling. Federal judges in Nevada and Maryland have at times sided with similar state arguments, and Kalshi is fighting additional battles in New York and elsewhere. The companies insist their products aren’t gambling at all, but federally regulated financial instruments.
Prediction markets coalition targets US as momentum surges
Matt David, an executive board member of the coalition and president of North America and chief corporate affairs officer at Crypto.com, said, “The U.S. is the biggest frontier for prediction markets, and the momentum we are seeing makes a unified industry voice not just important, but necessary.”
He added, “Prediction markets are a new layer of civic infrastructure – public-good technology that gives people clearer insight and helps institutions make better decisions. They democratize financial participation by rewarding what people know, not who they know. As consumer interest accelerates and regulation evolves, this coalition will champion responsible, transparent growth to ensure the benefits of prediction markets reach the broader public.”
The organizers say they’re launching the coalition because some state casino regulators are now trying to stretch their authority into an area that’s historically been handled at the federal level.
That, they argue, could lead to clashing rules and make these markets harder for consumers to access. In their announcement, they stressed that the CFTC is the right regulator for this space, since its oversight can provide consistent rules and protections, much like those used in the securities markets.
Sara Slane, an executive board member of the coalition and head of corporate development at Kalshi, said, “From day one, we wanted to be regulated. We spent years working with the CFTC because prediction markets must operate with strong federal safeguards that prevent insider trading, protect consumers, and ensure these markets remain transparent and corruption free.”
She continued, “Americans deserve clarity, not 50 conflicting interpretations. As the first federally regulated prediction market, Kalshi saw firsthand how quickly this space was growing and how urgently a unified industry voice was needed to advocate for access and consistency nationwide.”
According to the release, the coalition’s initial efforts will center on shoring up the federal rules that govern prediction markets, creating nationwide standards to guard against insider trading, and pushing back against what it sees as state overreach into areas like sports, elections, and economic or financial indicators. The timing comes as more companies, including FanDuel and Fanatics, are moving into the prediction-market arena. Polymarket has even rolled out a beta version in the US after previously being barred from operating in the country.
Featured image: Coalition for Prediction Markets
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Tennessee Sports Wagering Council hits two ‘illegal sportsbooks’ with fines

The Tennessee Sports Wagering Council (SWC) has slapped two ‘illegal sportsbooks’ with a $50,000 fine each.
The latest fines to the two sportsbooks, called BetDSI and BetNow, take the fines issued to so-called illegal entities by the SWC up to $800,000 in total.
The council says they “have now served 24 illegal entities operating in Tennessee with cease-and-desist letters and assessed $800,000 in fines…” A total of seven illegal operators have left the state, including Bovada, Sportzino, BetWhale, and Kickr.
It was in November 2024 when the council declared that Bovada would no longer be open for business in the state. The Curacao-based sportsbook is unlicensed in Tennessee, and were required to notify account holders that it is permanently closing Tennessee accounts and returning available balances.

Cracking down on illegal sportsbooks in Tennessee https://t.co/YBt73ZSsys via @YouTube #sports #sportsbetting #Tennessee #LBinTN
— Tennessee Sports Wagering Council (@tnswac) May 30, 2025

Then, just a few months ago, in September, Sportzino shut down its sports-related sweepstakes operations in the Volunteer State. This was followed by three sports gaming entities, BetWhale, Kickr and ReBet, ceasing operations after action was taken by the SWC in October.
Tennessee’s Sports Wagering Council: Eradicating illegal sportsbook is a primary focus
The council says their mission is to protect the public interest of its residents through a safe and regulated sports wagering environment. They also say eradicating illegal sportsbooks and their supporting businesses from the state is a primary focus.
“December is typically a time when there is an uptick in patrons taking advantage of the responsible gaming tools legal sportsbooks are required to provide, ” executive director Mary Beth Thomas said.
“Illegal sportsbook operators have no regard for responsible gaming efforts let alone the law, and anyone sports betting with an illegal sportsbook should know that they are sharing their personal and financial information when they wager with known criminals.”
The Tennessee Sports Wagering Council has a list of licenses and vendors which are approved to do business in the area.
Featured Image: AI-generated via Ideogram
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Matchbook: prediction market is launching in UK as ‘road test’ before US

A prediction market will soon be entering the UK as sports betting exchange Matchbook says its technology debut in January will be a ‘road test’ ahead of potential United States entry.
The company, which is majority-owned by professional gambler Zeljko Ranogajec, is also seeking to obtain US regulatory approval which is expected to be gained as early as March. If this comes to fruition, it means the prediction market leaders Polymarket and Kalshi will have further competition. This comes after sportsbook operators FanDuel and Fanatics have recently entered the industry too.

Prediction markets are coming to the UK as early as January with @TeamMatchbook preparing to launch their own.
The article (paywalled) features quotes from @irishro on how this is a road test ahead of a US launch expected in for Marchhttps://t.co/ENLEJjPRJD pic.twitter.com/o7K1OE2acy
— Smart Betting Club (@SBCinfo) December 10, 2025

Over in the UK, Matchbook will launch the product under its current license with the UK Gambling Commission. The focus will be on sport and it’ll also introduce a prediction market as a white-label provider for easyBet.
In an interview with Bloomberg, the interim chief executive officer Ronan McDonagh said: “It’s not new in the sense that it works on the same engine as an exchange.
“It should be more understandable, so I think we’re hopeful that it captures a new audience or it intrigues people to have a look.”
Matchbook will launch prediction market-style exchange in January in UK
The company already offers a betting exchange, but this introduction will see the display of contracts change from the usual fractional odds to a percentage probability for ‘yes’ or ‘no’ outcomes.
Matchbook has been operating as a sports exchange for around 20 years and while the UK has plenty of betting platforms, it doesn’t have Polymarket and Kalshi as these aren’t able to be used across the pond.
Speaking on a potential US entry, McDonagh expanded on the brand which has less brand recognition in the States: “We’re not sentimental about going in as Matchbook.
“We’ve been in the exchange business so long and we’ve got a really strong tech platform. We’ve got strong market making partners, liquidity and a great product. We’ll be able to complete on day one in the US.”
ReadWrite has reached out to Matchbook for comment.
Featured Image: Via Matchbook Facebook photo
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