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Betting giant Betfair is facing a AUD 871,660 ($566,348) penalty after sending messages to VIP customers that don’t comply with Australian spam laws.
Australian Communications and Media Authority (ACMA) has announced that it will be charging Betfair with the penalty for sending commercial messages that didn’t comply with national spam laws, after an investigation.
The examination revealed that Betfair sent 148 emails and text messages between March and December 2024 to VIP customers that did not consent or had withdrawn consent for such communication. Six messages were also found that did not contain an option to unsubscribe.

Betfair has been penalised $871,660 for breaching Australia’s spam laws, following an ACMA investigation that found the company sent marketing messages without valid consent, including to customers who had previously unsubscribed.
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— ACMA (@acmadotgov) July 30, 2025

The communications were centered around offers for account deposits and free tickets to events, targeted towards VIP customers. The ACMA said that it operated under a no tolerance policy for non-compliance under the Spam Act in the gambling sector.
“VIP programs are generally designed to attract and retain customers with high betting activity, however this doesn’t mean VIP customers are well off or can afford losses,” said Authority Member Samantha Yorke.
“Sending promotional gambling messages to these customers without consent or with no option to opt-out is incredibly irresponsible in addition to being non-compliant.
“The spam laws have been in place for over twenty years and it is simply unacceptable for businesses not to respect the rights of their customers.”
What’s next for Betfair?
As well as facing the penalty of $871,660, Betfair will also start a two-year court-mandated program that will demand an independent review of its marketing messages. From there, the company will be required to implement any logical improvements, such as staff training, quarterly internal audits, and regular reporting to the ACMA.
“This is the second recent ACMA enforcement action concerning VIP customers in the gambling sector,” Yorke said. “Providers are on notice that they need to have their compliance systems in order.”
The ACMA reported that, over the last 18 months, businesses have paid over $16.6 million in spam penalties under the Spam Law. Enforcing compliance remains a major focus for the organization.
This comes after Betfair was recently in the headlines for a breach of customer data.
ReadWrite has contacted Betfair for comment.
Featured image: Unsplash
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The Star Entertainment Group has today (July 30) announced its quarterly activities report for the fourth quarter ending 30 June 2025, with ‘continued softness’ highlighted.
The Q4 FY25 revenue amounted to $270 million, with EBITDA loss of $27 million. In the quarter prior, in Q3 FY25, the company reported an EBITDA loss of $24 million.
According to the company, the results for the period “reflects continued softness in operating performance due to the ongoing challenging operating environment including the impact of mandatory carded play and cash limits in NSW and stricter regulatory requirements across all properties.”
In The Star Sydney, the mandatory carded play and $5,000 cash limits were fully implemented across the entire gaming floor on 19 October 2024. The cash limits are due to be reduced even further to $1,000 by 19 August 2025.
In The Star Gold Coast and the property in Brisbane, mandatory carded play and cash limits have been legislated, but implementation remains subject to regulations by the Queensland Government, which have not yet been made.
The Star Entertainment Group shares most recent figures
At The Star Sydney, the revenue was in line with the previous quarter, “reflecting growth in Table Games revenue offset by a decline in Hotel revenue.”
As for the impact of the mandatory carded play and cash limits at this venue: “Since 19 October 2024 (being the date that mandatory carded play and $5,000 cash limits was fully implemented across the broader casino), average daily revenue has declined 17% to 30 June 2025, compared to the 4 weeks average daily revenue prior to 19 August 2024 (first stage of reform implementation).”
In The Star Gold Coast, revenue and EBITDA were in line with the previous quarter, but gaming revenue had declined by 6% compared to Q3 which is said to be due to declines in Table Games.
At The Star Brisbane, the revenue generated by the Managed Integrated Resort for Q4 was $111 million, with EBITDA of $6 million.
Featured Image: AI-generated via Ideogram
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