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LIV Golf star Bryson DeChambeau has signed a deal to partner with Kalshi and thus becomes the first athlete to do so.
Throughout the 2026 LIV Golf season, DeChambeau will feature in television adverts, social media campaigns and other promotional activities during his partnership with the prediction market.

We’ve signed 2x Major Champion Bryson DeChambeau as our first athlete and ambassador
Bryson’s content will integrate Kalshi markets to his audience of millions in an industry first partnership pic.twitter.com/pOMiOSqNvK
— Kalshi (@Kalshi) January 14, 2026

Despite LIV Golf posting losses of nearly $500 million last season, announcing a partnership with DeChambeau could turn out to be a strategic move for Kalshi.
The American is a two-time major winner (2020 and 2024 US Open titles) and has been with LIV since the inaugural season in 2022.
With over four million followers on Instagram, the golfer is certainly the most attractive prospect on the Saudi-funded golf league.
Bryson DeChambeau announces his partnership with Kalshi, becoming the first athlete to work with the prediction market during the 2026 LIV Golf season. Credit: Instagram / Bryson DeChambeau
“Kalshi is building something completely different,” said the Crushers GC captain following the announcement.
“As the world’s largest prediction market and one of the fastest growing companies in the world, Kalshi is creating a fun and more engaging experience for people to predict and forecast the future.”
DeChambeau may be the first individual athlete to partner with Kalshi, but several American sports teams have announced deals with prediction markets lately
Predication markets make move into American sports
Just before Christmas, Kalshi announced that they had sealed a partnership with NHL team the Chicago Blackhawks.
This was the first deal made between Kalshi and a professional sports team from North America, but others have followed suit.
A few months prior, the NHL announced that Kalshi and Polymarket were to become the official prediction market partners of the league.
Earlier this year, Polymarket followed Kalshi’s lead and secured an official partnership with the New York Rangers.
As such, the company is now the Official Prediction Market Partner of the NHL side.
“This is a landmark partnership for the Rangers in this new and exciting category, and Polymarket is the perfect fit as one of the most reliable and forward-thinking prediction market operators,” said Jamaal Lesane, Chief Operating Officer, MSG Sports.
“Polymarket becomes not just an Official Partner of the Rangers, but they will also be involved across digital channels, fan activations and promotions at Rangers games.”
With DeChambeau making history as the first individual athlete to partner with Kalshi, expect many more to be announced in the near future.
Featured Image: Kalshi via X
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FanDuel Predicts has reportedly expanded from operating in five states to being available across 18 states, according to gambling analyst Dustin Gouker.
Before this, FanDuel Predicts was only available in Alabama, Alaska, South Carolina, North Dakota and South Dakota.

News: FanDuel Predicts just expanded from five to 18 states, including California, Texas, Florida and Georgia. pic.twitter.com/reZ3Fi8K3O
— Dustin Gouker (@DustinGouker) January 14, 2026

According to an interactive tool on the website, the prediction market is available across 18 states for sports event contracts and other markets, with states including: Delaware, Hawaii, Idaho, Minnesota, Nebraska, New Mexico, Oklahoma, Rhode Island and Utah.
Furthermore, FanDuel Predicts has also gone live in the three biggest states where there is no legal sports betting: California, Texas and Georgia. Florida’s only legal betting operator is Hard Rock Bet, but now FanDuel have launched its prediction market there too.
FanDuel Predicts eyes further expansion
FanDuel is certainly playing catch-up compared to rivals DraftKings, who are available across 38 states, 20 more than FanDuel presently.
The company announced a partnership with CME Group in November 2025, which saw FanDuel Predicts go live a month later.
“We’re giving our customers a new platform to engage with the world around them – whether  that’s the next Fed rate decision or a sports event,” said James Cooper, Senior Vice President,  Flywheel and New Ventures at FanDuel.
“This launch in five states will provide valuable insights  into customer engagement with this new platform, enabling us to refine our approach as we  expand to additional states in 2026.”
At the moment, sports-related contracts that are available cover the likes of baseball, basketball, ice hockey and football across the 18 states listed earlier.
However, these will be discontinued should any state eventually legalizes sports betting in the future.
While the company trials DraftKings in terms of the number of states its prediction market is available in, the goal will be to add many more in 2026.
Featured Image: FanDuel Predicts
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The President, Charlie Baker, of the National Collegiate Athletic Association (NCAA) is calling for the Commodity Futures Trading Commission (CFTC) to halt all college sport offerings in prediction markets, until ‘appropriate regulations’ can be put in place.
The CFTC is the regulatory body that presides over prediction markets, with these being a controversial addition to the world of gambling.

Just as we need Congress to stabilize eligibility, we need federal regulators to stabilize these markets. The answer cannot be the status quo. We need one set of fair standards. https://t.co/U6qTg9xwfr
— Charlie Baker (@CharlieBakerMA) January 14, 2026

“Just as we need Congress to stabilize eligibility, we need federal regulators to stabilize these markets,” Charlie Baker said in a press release. “The answer cannot be the status quo. We need one set of fair, transparent standards.”
NCAA asks for a robust system of safeguards around prediction markets
To further hone in on their point, the NCAA has sent a letter to the regulatory body, as it asks for a robust system of safeguards to be put in place. Within the letter, the organization has also detailed its willingness to work with them to develop the necessary guardrails to protect student athletes and college sports.
According to the association, the critical safeguards they have requested include age and advertising restrictions, enhanced integrity monitoring, prop market prevention, anti-harassment measures and harm reduction resources.
In November, a new study was unveiled which revealed high levels of sports betting abuse towards student athletes. The organization, which includes more than 500,000 college athletes across three divisions, said 36% of Division I men’s basketball students reported experiencing social media abuse related to sports betting within the last year.
Within the news release announcing their calls for pause on offerings related to college sports, the NCAA also explained why this is of interest to them: “Protecting competition integrity and student-athlete well-being are of vital importance to the NCAA.
“The Association has led an unparalleled response to the rapidly evolving sports betting landscape through its use of a layered integrity monitoring program, in-person and online education, state advocacy focused on removing prop bets, anti-harassment monitoring, social change campaigns and other initiatives.
“The NCAA will continue to advocate for reforms that enhance protections for all who participate in and consume college sports.”
Featured Image: Via NCAA statement
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